What Is a Private Label Beer? A Guide for Clubs & Restaurants
You've probably heard the term — maybe from a bar manager talking about their "house beer," or a country club offering something with the club's name on the tap handle. But what exactly is a private label beer, who is it for, and how does the whole process work? As a Long Island brewery that's been producing private label beers for over a decade, we've answered these questions hundreds of times. Here's everything you need to know. The Simple Definition A private label beer — sometimes called a house beer, custom beer, or white label beer — is a beer brewed by one producer and sold under a different brand's name. The business or organization that commissions the beer owns...